Green Strategy defines sustainability in fashion as, ” Sustainable fashion is …partly about producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners, but also about more sustainable patterns of consumption and use, which necessitate shifts in individual attitudes and behaviour.” What does this mean when we are deciding which clothing items to buy?
Look for items with fabrics that are certified organic and certified fair trade! Below are some companies and websites with values in line with this definition!
Fashion Brand with Eco-friendly Roots:
Edun was founded by Ali Hewson and her husband, music legend Bono. The line aims to increase clothing trade in Africa. While the mission is commendable on its own, the designs will leave you speechless. https://edun.com/
If you’re looking for stylish and affordable basics, turn to Alternative Apparel to build your wardrobe. Their products are organic, and made with sustainable materials and processes. https://www.alternativeapparel.com/
ORGANIC BY JOHN PATRICK
When it comes to making eco-friendly clothing look chic, Organic by John Patrick is one of the pioneers. He started the brand in 2004 understanding that the industry was on its way to becoming less and less sustainable. Shop his line of perfect-fitting knitwear, butter-soft silk camisoles, and cool-girl basics for every staple you could ever need. https://www.organicbyjohnpatrick.com/
SIIZU has a transparent business model, revealing both the origin and manufacturing process of each garment to their customers. The best part? They make super stylish (and on-trend!) https://siizu.com/
“When we’d tell buyers from big department stores that we were all sustainable, their first concern was if the product would lose color or fall apart when you wash it too often. The whole sustainable thing can get mixed up with things like biodegradability. So, we had to dispel the notion that sustainability meant inferior quality. In fact, it will last longer than other things you’ve purchased.” Christoph Fershee in an interview with the Fashion Spot
A Note about Vegan Leather
Vegan leather, faux leather and “pleather” are all the same thing. The most commonly used materials for synthetic leathers are polyvinyl chloride (PVC) and polyurethane (PU), which are plastic based materials..